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Boardroom ReleaseSweetwater Labs Earns Google Top Quality Store Badge as Customers Stay Loyal for Six Years and Counting
New York natural skincare brand Sweetwater Labs has earned Google’s Top Quality Store badge, which it notes is awarded to fewer than 3% of e-commerce brands. The brand says many customers have been buying from it for six years or more.
“We’ve never been interested in being the biggest skincare brand,” said Nadia Doh, founder of Sweetwater Labs.
New York, NY, USA - October 11, 2026 - PRESS RELEASE - Sweetwater Labs, a natural skincare brand based in New York, has earned the Google Top Quality Store badge. The company notes the badge is awarded to fewer than 3% of e-commerce brands. It reflects factors such as customer review scores and shipping reliability, and it now appears alongside the brand’s online storefront.
The recognition fits a brand that has always valued care over size. Founder Nadia Doh started Sweetwater Labs after repeated allergic reactions to conventional skincare products. She and co-founder Yoav Irom spent a decade on apothecary and botanical science research before the first product reached customers. The goal was skincare made only from natural ingredients that works for all skin types, including sensitive skin. Every product in the line is cruelty-free and non-GMO, and the range is vegan apart from the brand’s goat’s milk soaps.
That focus has built a loyal following. The company says a significant share of its customers come back again and again, and some have been buying consistently for six years or more. One long-standing customer, A.F., said in a review that she has used the brand exclusively for six years. She praised the company’s service, the small gifts included with orders and how quickly and kindly shipping issues were handled. Another customer, S.B., summed up her experience with the Rose Face Oil in a review: “WOW!… My Skin Was ‘Glowing’… Smells Glorious… I Love It So Much.”
Sweetwater Labs began in Manhattan retail, with locations at the Turnstyle Underground Market near Columbus Circle and The Oculus at the World Trade Center. After pandemic-era closures, the company moved primarily online. Today it ships across the United States from its own website, with free U.S. shipping on orders of $30 and over.
The brand’s two bestsellers are the Rose Face Oil, made with pure Bulgarian rose and argan oils, and the Vitamin Face Serum, which pairs vitamin C with hyaluronic acid. The line also includes the Bloom Night Retinol Serum, a Firming Booster, the Revive Glycolic Acid and Rosewater Mask, a Rosewater and Aloe Face Toner and Mist, and a Rose Flower Infused Perfume, along with bath, body and candle collections. Products are made with pure components and naturally scented, with no synthetic fragrances, parabens or chemical preservatives.
The full collection is available at sweetwaterlabsnyc.com.
About Us
Sweetwater Labs is a New York-based natural skincare brand founded by Nadia Doh. Developed after a decade of apothecary and botanical science research, its products are made from pure, natural ingredients for all skin types, including sensitive skin. The brand is cruelty-free and non-GMO.
Website: https://sweetwaterlabsnyc.com
Boardroom Release. A press release supplied by Sweetwater Labs and published as issued on The Storefront. Claims are those of the company.
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