Sweetwater Labs Brings Natural Fragrance to Holiday Gifting With Rose Flower Infused Perfume and Wood Wick Candles

“We’ve never been interested in being the biggest skincare brand,” said Nadia Doh, founder of Sweetwater Labs.

New York, NY, USA - October 15, 2026 - PRESS RELEASE - Holiday shoppers looking for gifts made with natural ingredients have another option this season. Sweetwater Labs, a New York-based natural skincare brand, is putting its fragrance collection in the spotlight. It includes the Rose Flower Infused Perfume and the brand’s all-natural Wood Wick Candles.

The Rose Flower Infused Perfume comes as a roll-on and is described by the company as a 100% natural alternative to chemical fragrances. It reflects an idea that runs through the whole Sweetwater Labs line: products infused with beautiful, mood-lifting scents made only from pure components, with no synthetic fragrances.

For some customers, the perfume has become a tradition. One reviewer, C.C., said she has been using the Rose Flower Infused Perfume since 2018 and that it has become her go-to gift.

The Wood Wick Candles carry the same philosophy into the home. The company describes them as all-natural and highly fragrant, with a very long burn time.

Fragrance has been part of the brand’s identity from the start. Founder Nadia Doh started Sweetwater Labs after repeated allergic reactions to conventional skincare products. She then spent a decade on apothecary and botanical science research before the first product reached customers. The aim was a line of natural products that work for all skin types, including sensitive skin, and that feel like a small daily ritual. The brand’s stated mission is to create natural skincare that truly works and elevates everyday rituals.

Shoppers building a gift set can pair the fragrance collection with the brand’s bestsellers. The Rose Face Oil is made with pure Bulgarian rose and argan oils. The Vitamin Face Serum pairs vitamin C with hyaluronic acid. The wider line also includes a Rosewater and Aloe Face Toner and Mist, a Grapefruit Salve for very dry skin, and goat’s milk soaps. Every product is cruelty-free and non-GMO, and the range is vegan apart from the goat’s milk soaps.

Sweetwater Labs began in Manhattan retail, with locations at the Turnstyle Underground Market near Columbus Circle and The Oculus at the World Trade Center, before moving primarily online. The brand holds the Google Top Quality Store badge and ships across the United States from its own website, with free U.S. shipping on orders of $30 and over.

The Rose Flower Infused Perfume, Wood Wick Candles and the full collection are available at sweetwaterlabsnyc.com.

About Us

Sweetwater Labs is a New York-based natural skincare brand founded by Nadia Doh. Developed after a decade of apothecary and botanical science research, its products are made from pure, natural ingredients for all skin types, including sensitive skin. The brand is cruelty-free and non-GMO.

Website: https://sweetwaterlabsnyc.com

Boardroom Release. This is a press release supplied by Sweetwater Labs and is published as issued on The CEO & Chairman's Row. Claims made are those of the company. How we label stories